Treat freelancing as your business. In order to do that, you need to maximize your online presence by building an online portfolio. This will not only give you an edge to potential clients, but this will also record all your achievements, training and expertise over the years. These are the steps in building your own freelancing branding.
1.) Create a freelancing branding template
You need to have a business branding template meaning this is your information, details of who you are and how you can go out there and identify yourself in the online freelancing. Just create your branding elegantly simply, make sure to put all your details such as email address, address, contact number and portfolio to build your freelance branding.
2.) Optimize your brand
Most important thing you need to do, you must have email signature, resume and application letter so that they will recognize you easily on where you are good at and will acquire a lot of potential clients, we want to promote you as an exemplary freelancer to conquer the freelancing world.They’re not hiring somebody that just says they know how it’s been done, but you have proof that you have done it and you have undergone the training.
3.) Showcase your strength
Showcase your strength,you need to highlights the things that you've done, especially your experiences, tasks that you have finished in the past, your training, assignments, and certifications you can upload that in your online platform. It is important to have client feedback from your previous client to have a proof, Keep your completed tasks that you finished previously just keep those if there is important information that needs to be taken out you can cover them for security purposes of your clients. Lastly, if you have new learning you should put that in your portfolio so that potential clients will see it.
Be the best freelancer you can ever be. It’s all is just a matter of hard work, focus, and determination. Give time in sharpening your skills and building your freelancing brand as a business.
We desire all the best in your digital career. Happy freelancing!